Jump the Shark: When Good Things Go Bad

by Jon Hein

Jump the Shark is a pop culture reference to an episode of Happy Days in which Fonzie jumped over a shark tank on water skis. The stunt was so absurdly over the top, that moment came to symbolize the inevitable decline of the show. Thanks to Jon Hein and a clever website, the term "jump the shark" has been applied to almost any cultural figure or icon, and this book chronicles some of the famous shark moments.

My favorite jump the shark moments are often the ones with single-word answers. When did The Beatles jump the shark? Yoko. When did The Cosby Show jump? Olivia. Scooby Doo Scrappy. Harrison Ford? Sabrina. Napoleon Bonaparte? Waterloo. Bill Clinton? Monica.

But sometimes the past-their-prime moments aren't as obvious, which is where the fun comes in. The original Jump the Shark website (now run by TV Guide) had millions of people arguing back and forth about when their favorite shows or celebrities jumped. I don't agree with all of the assessments in this book. For example, Hein is convinced that The Simpsons never jumped the shark, whereas I say it jumped in the late 1990's when Barney went sober. But the disagreement and debate is part of the charm of shark-jumping analysis.

The book was released in 2002 so it's a little dated. For example, the entries on Joe Biden, Al Gore, and other public figures are off. But most of it is right on. The book essentially serves as a review of American pop culture, told in small packages of rise-and-fall stories. One thing I noticed about reading this book was that I really haven't watched much TV. I only watched a few of the shows mentioned with any regularity, and I wasn't very familiar with even some of the classic sitcoms. I guess it's a product of my deprived cable-less childhood.

Jump the Shark isn't anything brilliant, but if you like pop culture, it's a fun read.